This afternoon, I wanted to shine the spotlight on a brand that hails from Boston, LGNDS. Owned and operated by Ricky, LGNDS began in Boston, relocated to Tuscon, Arizona but then returned to Boston, where it now lives happily ever after.

Here’s a bit more about LGNDS:

My Mom kept telling me, “Ricky, goto college, learn a trade, get some knowledge and do something.” It wasn’t that I didn’t want to goto school, I just never felt it was the right path for me.

At 17, I started working as a professional web designer and worked my way through the ranks for the next couple of years when all of a sudden I found myself stuck in a cubicle for 9 hours a day. I had no creative freedom and the only thing getting me through each day was the coffee machine in the break room. Sure, the salary was good, but was this how I wanted to spend the rest of my days? Hell no.

I started jotting ideas down on the back of napkins and quietly researched my way out. The idea didn’t have a name but this is how LGNDS was born. It was in that cubicle that I started making phone calls and placing orders. On November 13th, 2010, at the age of 20, I opened LGNDS Skate, BMX & Apparel on Salem’s Pickering Wharf.

Looking back, I didn’t know what the hell I was doing but I took it day by day and built a steady following in the Boston area and beyond. In June 2011 I relocated the business in to Tucson, AZ in a merge with another shop and brand. We built a great following there but for personal reasons I had to ship back to Boston and leave the shop behind.

The LGNDS brand is back where it started and the lack of a physical shop is hardly looking like an obstacle. With a growing list of retailers and our best releases yet to come there are no signs of slowing down.

I believe in the streets and the DIY subculture that keeps the world moving. I believe in the blue collar grind and I believe in no days off – ever. The LGNDS brand focuses on clean and functional products that reflect these ideals. We all create our own legend.

- Ricky, November 2011

Lets take a peek at some of the designs over at LGNDS:

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